Behind the seams

Fashion history | Sneakers | Fashion trends and news

Streetwear

This section is dedicated to posts about streetwear fashion, sneakers and my favourite vintage fashion (70-90’s). I will also post here my favourite drops from each month.

  • How Adidas Stan Smith became one of the most iconic sneakers in history.
    I guess most of you have heard of Stan Smith’s and probably even own a pair. It isn’t surprising as this shoe can be pulled off effortlessly with almost anything. However it wasn’t designed as a lifestyle sneaker and at the beginning wasn’t even called Stan Smith, who by the way is a real person, … Read more
  • Born out of necessity – How and why Dr. Martens became iconic
    Before we dive into the rise of Dr. Martens, I wanted to ask, how do you style them? I love to pair my Martens with straight cut jeans and a flannel shirt, or with shorts in summer. Pop of yellow stitching matches well with yellow accents on your shirt, or hoodie.  When were Doc Martens … Read more
  • History of Air Jordan 1
    You don’t have to be a sneakerhead to be familiar with the Jordan brand. Michael Jordan himself was an exceptional player, great entertainer and cultural icon so the success of his products was more than inevitable. It all started with the iconic Air Jordan 1, but what is the story behind this shoe and how … Read more